With 15+ years spanning brand events, creative operations, and program management, I specialize in building systems that make creative work flow. Through MIRJ Creative, I consult with marketing agencies and brand-side teams on AI workflow design, helping them cut execution overhead and amplify output without burning out their people.
My background at Capital One and MAC Cosmetics gave me a deep foundation in brand activations, experiential marketing, and stakeholder engagement. I bring that operational fluency into every engagement, whether I'm auditing an agency's content pipeline, designing an AI-powered campaign workflow, or coaching a team through a creative reset.
Beyond strategy, I build the systems myself. Working as an AI-directed developer, I direct Claude to design and ship real technical infrastructure, client onboarding flows connected to Stripe and Formspree, budget planning tools, automated document generation, and internal operations dashboards. I own the business logic and workflow architecture, then direct AI tools to execute the build, giving clients production-ready systems without the overhead of a traditional dev team.
Founded an AI workflow consulting practice serving event marketing agencies and brand-side marketing teams. Design and implement AI-powered operational systems that streamline campaign execution, reduce overhead, and increase creative output. Direct Claude to build and ship the underlying technical infrastructure, including a Stripe and Formspree-integrated client onboarding flow, automated welcome packet and proposal generation, budget and pricing planning tools, and an internal operations dashboard, all deployed and maintained on GitHub Pages. Core services include AI Workflow Audits, Alignment Resets, and Retainer consulting packages.
Served as brand strategist and event project manager specializing in experience-led marketing, community partnerships, and audience engagement. Led large-scale activations and sponsorships including the Capital One Café x TNI partnership (2019), which became the largest monthly recurring event on record.
Delivered creative project management and brand strategy across multi-channel campaigns, experiential marketing, and operational clarity engagements. Partnered with creators and small businesses to develop brand narratives that drove engagement, streamlined execution, and supported sustainable growth.
People-centered educator and operations lead managing complex, high-stakes environments. Skilled in systems design, stakeholder communication, asynchronous learning, and behavior-informed program execution. Known for calm leadership and creating operational structure in fast-moving, emotionally dynamic settings.
Built early foundation in brand experience, client relationships, and product storytelling within a premium retail environment. Developed skills in audience engagement and brand-to-consumer connection that carried forward into event marketing and creative strategy work.
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